TikTok is introducing a updated setting that enables them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This initiative comes as the company announced that it currently hosts more than 1 thousand million content made with AI.
Testing and Rollout
This change is being tested over the next few weeks before a full-scale release. This advancement aligns with a rise in content created by AI, fueled by new content generation software.
AI Content on Other Platforms
It has been noted that approximately 10% of the most rapidly expanding video streams on a popular video site primarily display content made by AI. A considerable share of this content is considered “AI slop”, a term for poor-quality, bulk-generated content that is frequently nonsensical or bizarre.
Our research shows that many people appreciate content produced via AI tools, including digital art to educational videos, and we want to provide users the power to adjust the amount of that, based on their own likes,” stated a company executive.
Scale of AI Content
TikTok shared that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, over 100 m media items are submitted to the platform every day, making AI-generated material a relatively small portion of its overall inventory.
User Control Features
Users will be capable of decrease or raise the level of AI-generated videos they watch by opening the content preference setting in the platform and selecting AI-made media. Additional categories that currently be controlled under the tool cover current affairs, style, beauty, and movement.
AI Disclosure Rules
TikTok’s guidelines oblige creators to tag lifelike AI-generated content, and it prohibits malicious deepfakes of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the app will from now on add an artificially created label to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This measure is intended to stop users from trying to evade the labeling process.
AI Literacy Programs
The platform is furthermore introducing a two million dollar awareness program for professionals and groups to produce learning resources about responsible artificial intelligence. This program will support non-profit groups focused on educating computer science.
Platform Protection
TikTok has supported its moderation strategy, during debate over intentions to lay off a large number of safety staff in the United Kingdom. The company is planning to eliminate a significant number of roles in its trust and safety team in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can protect employees by filtering out the most distressing content before it has to be seen by staff. The platform reported a significant reduction in disturbing and violent content handled by content reviewers over the past year due to reliance on its automated systems.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as involved in the system, but we also think it’s very important to limit contact with harmful content as quickly as possible, which is where a lot of the machine support is making a difference operate efficiently.”
